Gleneagles Retail
Expanding the Gleneagles Retail Collection
The ideas outlined below are intended to show how Gleneagles’ existing product range could be extended into complementary categories that feel authentic to the brand and relevant to your guests. These suggestions are a starting point for discussion, designed to inspire and highlight opportunities where LLUK can support.
The Next Steps Would Be
Identifying which categories are of most
interest and aligned to your commercial
goals.
Sharing an indicative budget per product
to allow us to scope suitable materials,
finishes, and production routes.
We recommend arranging a call or
meeting with our team to initiate the design
process and review tailored options in detail.
Our pricing structure can be viewed here.
The Next Steps Would Be
Identifying which categories are of most interest and aligned to
your commercial goals.
Sharing an indicative budget per product to allow us to scope suitable
materials, finishes, and production routes.
We recommend arranging a call or meeting with our team to initiate the
design process and review tailored options in detail. Our pricing structure
can be viewed here.
This approach ensures that any proposals we develop are brand-aligned, commercially viable, and ready to transition smoothly into production.
Gleneagle Product Range
This concept has been developed around the Gleneagles brand itself, rather than the Golf & Sporting Club range. That said, we are always able to extend our support to the sporting collections should there be a requirement.
Apparel & Accessories
Current Product Range | Strategic Additions |
|---|---|
Cashmere Socks | Branded knitwear (luxury jumpers, quarter zips, cardigans)
|
Tweed Flat Caps | New Addition Baseball Caps |
Tartan & Tweed Cashmere Scarves | Cashmere / Merino beanies, gloves, snoods. |
Luxury slippers or house shoes | |
Gleneagles Leisurewear - Hoodies / Sweatshirts / T-shirts |
This link can only be viewed on desktop.
Homewares & Textiles
Current Product Range | Strategic Addition |
|---|---|
Merino and lambswool blankets | Blanket-stitch cushions & blankets |
Wool blankets woven in Scotland (various colours | Cashmere Blankets
|
Embroidered bathrobes (adults & children) | Luxury table linens (napkins, runners, placemats)
|
Luxury Sleepwear | |
Embroidered towels
| |
Luxury Housecoats / Robes (as per sample provided) | |
Gleneagles Branded Bedding / Pillowcases |
Fragrance & Wellbeing
Current Product Range | Strategic Additions |
|---|---|
Candles and diffusers (3 scents) | Eye masks |
Own bathroom range (hand wash, lotion, etc.) | Toiletry / Grooming Pouches / Amenity Bags
|
Branded Yoga Mats | |
Branded Water bottles |
Food & Drink
Current Product Range | Strategic Additions |
|---|---|
Fine food range | Branded picnic blankets (backed in waxed cotton) with carrying straps |
Crystal glassware (American Bar collaboration) | Hampers with branded basket liners for fine food range |
Branded aprons and tea towels (complementary to food gifting) |
Seasonal & Gifting
Current Product Range | Strategic Additions |
|---|---|
Christmas baubles | Holiday Stockings in tartan with faux fur or blanket-stitch (personalisation available) |
Own design playing cards | Family Santa sacks (personalisation available) |
Own design jigsaw | Branded advent calendars (fabric-based or refillable luxury editions) |
Tartan fabric Christmas tree ornaments - Embroidered and filled with wool. | |
Hot water bottles with blanket-stitch |
Pet
Current Product Range | Strategic Additions |
|---|---|
Dog range: dog bowl, treats, grooming (collab) | Pet beds or blankets in coordinating fabrics |
Merrythought Plush Dog | Matching pet accessories (leads, collars, coats in tartan / complimentary fabrics) |
Travel & Lifestyle Accessories
Current Product Range | Strategic Additions |
|---|---|
Tote bags (2 sizes, natural & dark green, leather handles) | New Addition Weekender bags and holdalls |
Oversized tote bags (dark & light green) | Wash bags / Travel organisers
|
Gleneagles Umbrellas | Leather Passport covers, luggage tags, key rings, document wallets, notebook covers. |
Golf accessories: head-covers, scorecard holders, towels |
Equestrian Products
Strategic Additions |
|---|
Riding Polo Shirt |
Luxury Horse Rugs |
Horse Pads
|
Corporate Booking
For corporate bookings and incentives, we can curate bespoke packs from the above product range, tailored to the purpose of the trip and the guest demographic.
Members Only
For Gleneagles members, LLUK can curate exclusive ‘members-only’ editions that complement the activities and facilities they enjoy.
Estelle Manor & Maison Estelle
For Estelle Manor & Maison Estelle, we can curate a similar collection, refined and adapted to reflect the lifestyle and tastes of their members and guests.
Asset Pack & Partnership Benefits
Continuous brand visibility throughout the event,
socials and media.
Maximising direct brand exposure to
high-net-worth individuals attending the
event.
Potential of 2 guest tickets for the gala dinner.
Potential of VIP tickets at discounted rates
for Burberry ambassadors.
Advertising through Standing Rock’s socials
and website into the global polo community.
Full rights to use all imagery and potential
access for Burberry’s marketing team to
create and use event content (would not
include travel and accommodation costs.)
Asset Pack & Partnership Benefits
Continuous brand visibility throughout the event,
socials and media.
Maximizing direct brand exposure to high-net-worth
individuals attending the event.
Potential of 2 guest tickets for the gala dinner.
Potential of VIP tickets at discounted rates for Burberry
ambassadors.
Advertising through Standing Rock’s socials and website
into the global polo community.
Full rights to use all imagery and potential access for
Burberry’s marketing team to create and use event
content (would not include travel and
accommodation costs.)
