The Jolly Hog
A refined, design-led approach to sharpening visual presence through standout retail apparel.
Overview
This proposal outlines an opportunity to develop a cohesive retail merchandise collection that reinforces The Jolly Hog’s brand identity and supports the growth of its lifestyle offering.
Phase One – Core Product Range:
• T-Shirts: Branded, high-quality garments that embody the approachable, playful spirit of The Jolly Hog.
• Caps: Casual accessories perfect for reinforcing brand visibility among customers and fans.
• Elevated Aprons: Premium aprons that blend practicality with style, appealing to home cooks and barbecue enthusiasts alike.
Strategic Opportunity:
Launching this merchandise range creates multiple pathways to grow The Jolly Hog’s brand presence and revenue:
• Brand Buy-In: Encourages existing customers to engage more deeply by proudly wearing and gifting branded products.
• New Customer Acquisition: Introduces The Jolly Hog to wider audiences through lifestyle retail channels and experiential activations.
• Gifting Packages: Opens up seasonal and corporate gifting opportunities, supporting incremental sales.
• Lifestyle Brand Expansion: Positions The Jolly Hog as more than a food brand - building a recognisable, desirable lifestyle identity.
This collection serves as a strong foundation for further product development and marketing campaigns that will broaden reach and drive loyalty over time.
Cotton T-shirt
A timeless Classic Tee, in a regular fit and heavy weight 220 GSM, 100% cotton.
Built to last with neck ribbing, side seams, shoulder-to-shoulder tape, and double needle hems, plus preshrunk fabric for minimal shrinkage.
Wide range of colours available
Branding Options:
Fry-up Plate
Snout & ears Logo
1 embroidery to front of garment
Branded neck labelling available from £1.50 per unit.
Indicative Price Pre-sampling:
£13.50 per unit
Cap
Beechfield Low-Profile Vintage Cap
Soft unstructured crown. Vintage styling. Pre-curved peak. Stitched ventilation eyelets. Self fabric strap with brass effect buckle.
100% Cotton
Wide range of colours available
Branding Options:
'Silly Sausage' Embroidery to front
'The Jolly Hog' Embroidery to back
Branded internal labelling available from £1.50 per unit.
Indicative Price Pre-sampling:
£16.05 per unit
New Style Apron
Elevated apron option which can be developed.
Esme to send sample of current one.
Fulfilment Service
We offer a flexible fulfilment service that integrates seamlessly with your e-commerce platform. From secure storage to picking, packing, and shipping, we handle the entire process - delivering orders directly to your customers quickly and reliably.
Pricing is based on quantities ordered, stock-holding and frequency of orders.
Approximate cost per shipment: £2.50
Next Steps
Sampling & Cost Confirmation
Digitisation of artwork for embroidery use:
£35 per file one-off cost
Cost of samples:
Calculated based on number of units required
Next Steps
Sampling & Cost Confirmation
Digitisation of artwork for embroidery use:
£35 per file one-off cost
Cost of samples:
Calculated based on number of units required
