

Gleneagles x Peter Reed Robe
Elevating Retail
World-Class Linens for World-Class Destinations

Overview
This proposed collaboration brings together two of the world’s most respected heritage brands in their respective fields - Gleneagles and Peter Reed - to create an elevated dressing gown that embodies the exceptional standards of both houses.
The collection is designed to offer guests the opportunity to take a piece of the Gleneagles experience home: a garment that reflects the craftsmanship, comfort, and refined luxury they associate with their stay.
Each robe will be meticulously manufactured in the UK by LLUK, ensuring the highest standards of ethical production and quality control throughout every stage of development.
By combining Gleneagles’ iconic Scottish hospitality, Peter Reed’s world-class linen expertise, and LLUK’s dedication to British manufacturing, this collaboration will deliver a truly distinctive retail product - one that feels both exclusive and authentic.
This is more than a robe; it’s a statement piece that celebrates the collision of three brands renowned for their commitment to quality, detail, and timeless style.

The Retail Robe
Composition:
100% Cotton
(as per physical sample)
Cashmere / Linen Blend option
(swatch included in package)
Size:
One Size
Embroidered Branding with a choice of position:
Sleeve / Pocket / Reverse under collar

Pricing
Cashmere & Linen: £548.91 per unit
Cotton: £236.35 per unit
Inclusive of all fabric, labels, finishing and embroidery.

Comparable Cashmere Dressing Gowns in the Luxury Market
Image 1:
Olivia von Halle - £2,950.00 - 100% cashmere, Known for ultra-luxury loungewear
Image 2:
Burberry - £2,490.00 - Iconic British brand, cashmere with classic styling.
Image 3:
Daniel Hanson - £2,350.00 - 100% cashmere, Artisan British make, handcrafted, niche cult following.
Image 4:
Johnstons of Elgin - £2,250.00 - Heritage Scottish mill, 100% cashmere, classic design.
Image 5:
Frette - £1,210.00 - Italian premium linens and loungewear, typically lighter weight, 100% cashmere.

Next Steps
Review Physical Sample
Review Pricing
Feedback Meeting: Kylie / Rachel / Sean
Sample in cashmere / Linen
Next Steps
Review Physical Sample
Review Pricing
Feedback Meeting: Kylie / Rachel / Sean
Sample in cashmere / Linen








