

Burberry x Standing Rock
Event Partner Opportunity
SNOW POLO WORLD CUP ST. MOTITZ - JANUARY 23rd -25th 2026



Six world-class international polo teams, each with a 16-goal handicap, to compete with a total of 130 polo horses.
EST. 1985
The World's Most Famous Tournament on Snow

The event generates approximately £23 million in revenue for the region each year.


Friday
VIP - 800
Public - 3,000

Saturday
VIP - 900
Public - 13,000
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Sunday
VIP - 900
Public - 14,000
Attendance Figures

Friday
VIP - 800
Public - 3,000

Saturday
VIP - 900
Public - 13,000
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Sunday
VIP - 900
Public - 14,000
With over 200 international journalists and influencers, the event reaches over 2 billion people worldwide through media, social media, and online publications, generating a PR value of £197 million.
Gross reach through media | Total | Print | Online | TV / Youtube |
|---|---|---|---|---|
Media gross reach estimated | 2,082,956,060 | 972,494 | 1,947,405,031 | 38,052,736 |
Social Media | 96,525,799 | |||
Special interest lifestyle & luxury | 1,442,856,093 | 543,280 | 1,435,564,281 | 6,748,532 |
Special interest polo & other sports | 927,167 | 133,000 | 794,167 | |
News media & general interest | 542,647,001 | 296,214 | 511,046,583 | 31,304,204 |
* to access all media gross reach data, please view this deck via desktop.
Media Partners
Official Hotel Partners

About Standing Rock
The Standing Rock Polo Team, led by owner and Patron Philipp Müller - a Swiss businessman and entrepreneur - is driven by a passion for polo and a commitment to building meaningful partnerships. Philipp’s values centre on sustainability, animal welfare, and supporting people and communities, and these principles are woven into the team’s identity both on and off the field.
The Standing Rock team has developed a strong reputation both in the UK and internationally. They’ve achieved success at some of the sport’s most respected tournaments and are recognised as one of the most inspiring brands in the world of polo.
Inspired by the culture of Native Americans, the team fosters a way of life guided by intrinsic values and beliefs. Central to their ethos are the Seven Lakota Values - timeless principles that guide their actions both on and off the field. These values, cherished by the Lakota people, serve as beacons of wisdom, illuminating their path towards harmony and excellence.
They are known not just for performance but also for their commitment to doing things the right way – whether that’s in the welfare of their horses, how they engage with local communities, or how they think about environmental impact. In recognition of these principles, the team has established the Standing Rock Fair Play Award, celebrating players across the sport who embody integrity, respect, and true sportsmanship.
Beyond polo, Philipp is also dedicated to philanthropic initiatives that support Native American communities, which reflects the team’s name and ethos of respect and giving back.

Collaboration Scope
BURBERRY X STANDING ROCK
Polo Team Off-Field Wardrobe
While the Standing Rock Polo Team are contracted to wear the official US Polo Assn playing jerseys during matches, all off-field appearances will feature Burberry x Standing Rock co-branded, up-cycled team wear. The following suggestions can be discussed and refined:
Requirement for 20 Team Members:
20 x Warm Coats
20 x Beanies
20 x Scarves
20 x Pairs of Gloves
60 x Off-field long-sleeved polo/top
(customised to resemble a polo jersey or bespoke made with added branding)

Equestrian Wear
Co-branded, bespoke-made from all or partial redundant Burberry fabrics
Stable Rugs - Qty: 30 (final number tbc)
Saddle Pads: Qty: 30 (final number tbc)
Design concepts and material calculations to be developed by LLUK in collaboration with Burberry.

Guest Accessories
Provide accessories for 40 VIP guests over the event weekend, including blankets, capes, beanies, scarves, and gloves - all crafted from redundant Burberry fabrics and designed to reflect the brand’s luxury aesthetic.
VIP Guest Pack (40 Guests)
Blankets
Capes
(simple design inspired by the Collette cape - can be made from a blanket)
Beanies
Scarves
Gloves

Gala Dinner Styling
Dress Philipp Müller and Jacqueline Sander for the gala dinner in up-cycled black-tie attire, ensuring alignment with the sustainability initiative and reinforcing Burberry’s position in luxury event dressing.

Retail Activation
Opportunity to retail co-branded, up-cycled Burberry x Standing Rock products through the official St. Moritz sports store during the event, reinforcing the partnership and creating a tangible product legacy.
Quantities to be discussed.

Asset Pack & Partnership Benefits
Continuous brand visibility throughout the event,
socials and media.
Maximising direct brand exposure to
high-net-worth individuals attending the
event.
Potential of 2 guest tickets for the gala dinner.
Potential of VIP tickets at discounted rates
for Burberry ambassadors.
Advertising through Standing Rock’s socials
and website into the global polo community.
Full rights to use all imagery and potential
access for Burberry’s marketing team to
create and use event content (would not
include travel and accommodation costs.)
Asset Pack & Partnership Benefits
Continuous brand visibility throughout the event,
socials and media.
Maximizing direct brand exposure to high-net-worth
individuals attending the event.
Potential of 2 guest tickets for the gala dinner.
Potential of VIP tickets at discounted rates for Burberry
ambassadors.
Advertising through Standing Rock’s socials and website
into the global polo community.
Full rights to use all imagery and potential access for
Burberry’s marketing team to create and use event
content (would not include travel and
accommodation costs.)
Asset Pack & Partnership Benefits
Continuous brand visibility throughout the event, socials and media.
Two complimentary VIP tickets for Fri / Sat / Sun. Value: £4,600.00.
Option to purchase more at a discounted rate for further guests &
Burberry ambassadors.
Note: Tickets are selling fast.
Two complimentary guest tickets for the gala dinner. Value: £2,750.00.
Option to purchase more at a discounted rate for further guests.
Note: Tickets are selling fast.
Maximizing direct brand exposure to high-net-worth individuals attending
the event.
Advertising through Standing Rock’s socials and website into the global
polo community
Full rights to use all imagery and potential access for Burberry’s marketing
team to create and use event content (would not include travel and
accommodation costs.)

Commercials
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Cost to Burberry:
Supply of goods and/or materials for up-cycling
Application of Burberry branding to selected items
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Cost to Standing Rock:
Application of Standing Rock branding
Manufacture of new goods from supplied materials (e.g., horse pads, stable rugs)


























