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Burberry x Standing Rock

Event Partner Opportunity 

SNOW POLO WORLD CUP ST. MOTITZ - JANUARY 23rd -25th 2026

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Standing Rock Logo

Six world-class international polo teams, each with a 16-goal handicap, to compete with a total of 130 polo horses.

EST. 1985

The World's Most Famous Tournament on Snow

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The event generates approximately £23 million in revenue for the region each year.

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Friday

VIP - 800

Public - 3,000

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Saturday

VIP - 900

Public - 13,000

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Sunday

VIP - 900 

Public - 14,000

Attendance Figures

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Friday

VIP - 800

Public - 3,000

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Saturday

VIP - 900

Public - 13,000

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Sunday

VIP - 900 

Public - 14,000

With over 200 international journalists and influencers, the event reaches over 2 billion people worldwide through media, social media, and online publications, generating a PR value of £197 million.

Gross reach through media
Total
Print
Online
TV / Youtube
Media gross reach estimated
2,082,956,060
972,494
1,947,405,031
38,052,736
Social Media
96,525,799
Special interest lifestyle & luxury
1,442,856,093
543,280
1,435,564,281
6,748,532
Special interest polo & other sports
927,167
133,000
794,167
News media & general interest
542,647,001
296,214
511,046,583
31,304,204

* to access all media gross reach data, please view this deck via desktop. 

Media Partners

Official Hotel Partners

About Standing Rock

The Standing Rock Polo Team, led by owner and Patron Philipp Müller - a Swiss businessman and entrepreneur - is driven by a passion for polo and a commitment to building meaningful partnerships. Philipp’s values centre on sustainability, animal welfare, and supporting people and communities, and these principles are woven into the team’s identity both on and off the field.

 

The Standing Rock team has developed a strong reputation both in the UK and internationally. They’ve achieved success at some of the sport’s most respected tournaments and are recognised as one of the most inspiring brands in the world of polo.

 

Inspired by the culture of Native Americans, the team fosters a way of life guided by intrinsic values and beliefs. Central to their ethos are the Seven Lakota Values - timeless principles that guide their actions both on and off the field. These values, cherished by the Lakota people, serve as beacons of wisdom, illuminating their path towards harmony and excellence.

 

They are known not just for performance but also for their commitment to doing things the right way – whether that’s in the welfare of their horses, how they engage with local communities, or how they think about environmental impact. In recognition of these principles, the team has established the Standing Rock Fair Play Award, celebrating players across the sport who embody integrity, respect, and true sportsmanship.

 

Beyond polo, Philipp is also dedicated to philanthropic initiatives that support Native American communities, which reflects the team’s name and ethos of respect and giving back.

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Collaboration Scope

BURBERRY X STANDING ROCK

Polo Team Off-Field Wardrobe

While the Standing Rock Polo Team are contracted to wear the official US Polo Assn playing jerseys during matches, all off-field appearances will feature Burberry x Standing Rock co-branded, up-cycled team wear. The following suggestions can be discussed and refined:

 

Requirement for 20 Team Members:

20 x Warm Coats 

20 x Beanies

20 x Scarves

20 x Pairs of Gloves

60 x Off-field long-sleeved polo/top

(customised to resemble a polo jersey or bespoke made with added branding)

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Equestrian Wear

Co-branded, bespoke-made from all or partial redundant Burberry fabrics

 

Stable Rugs - Qty: 30 (final number tbc)

Saddle Pads: Qty: 30 (final number tbc)

Design concepts and material calculations to be developed by LLUK in collaboration with Burberry.

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Guest Accessories

Provide accessories for 40 VIP guests over the event weekend, including blankets, capes, beanies, scarves, and gloves - all crafted from redundant Burberry fabrics and designed to reflect the brand’s luxury aesthetic.

VIP Guest Pack (40 Guests)

Blankets

Capes 

(simple design inspired by the Collette cape - can be made from a blanket)

Beanies

Scarves

Gloves

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Gala Dinner Styling

Dress Philipp Müller and Jacqueline Sander for the gala dinner in up-cycled black-tie attire, ensuring alignment with the sustainability initiative and reinforcing Burberry’s position in luxury event dressing.

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Retail Activation

Opportunity to retail co-branded, up-cycled Burberry x Standing Rock products through the official St. Moritz sports store during the event, reinforcing the partnership and creating a tangible product legacy.

Quantities to be discussed. 

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Asset Pack & Partnership Benefits

  • Continuous brand visibility throughout the event,

    socials and media.

  • Maximising direct brand exposure to

    high-net-worth individuals attending the

    event.

  • Potential of 2 guest tickets for the gala dinner.

  • Potential of VIP tickets at discounted rates

    for Burberry ambassadors.

  • Advertising through Standing Rock’s socials

    and website into the global polo community.

  • Full rights to use all imagery and potential

    access for Burberry’s marketing team to

    create and use event content (would not

    include travel and accommodation costs.) 

Asset Pack & Partnership Benefits

  • Continuous brand visibility throughout the event,

    socials and media.

  • Maximizing direct brand exposure to high-net-worth

    individuals attending the event.

  • Potential of 2 guest tickets for the gala dinner.

  • Potential of VIP tickets at discounted rates for Burberry

    ambassadors.

  • Advertising through Standing Rock’s socials and website

    into the global polo community.

  • Full rights to use all imagery and potential access for

    Burberry’s marketing team to create and use event

    content (would not include travel and

    accommodation costs.) 

Asset Pack & Partnership Benefits

  • Continuous brand visibility throughout the event, socials and media.

  • Two complimentary VIP tickets for Fri / Sat / Sun. Value: £4,600.00.

    Option to purchase more at a discounted rate for further guests &

    Burberry ambassadors.

    Note: Tickets are selling fast.

  • Two complimentary guest tickets for the gala dinner. Value: £2,750.00.

    Option to purchase more at a discounted rate for further guests.

    Note: Tickets are selling fast.

  • Maximizing direct brand exposure to high-net-worth individuals attending 

    the event.

  • Advertising through Standing Rock’s socials and website into the global

    polo community

  • Full rights to use all imagery and potential access for Burberry’s marketing

    team to create and use event content (would not include travel and

    accommodation costs.) 

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Commercials

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Cost to Burberry:

Supply of goods and/or materials for up-cycling

Application of Burberry branding to selected items

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Cost to Standing Rock:

Application of Standing Rock branding

Manufacture of new goods from supplied materials (e.g., horse pads, stable rugs)

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Standing Rock Brand Asset
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