Elevating Brand and Customer Connection Through Meaningful, Story-Driven Products
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Contents
1. Product Range Outline
2. Competitive Product Landscape
3. Problems & Impact Potential for Product Creation
4. Ollie Bearman Product Range
5. Target Market Questions
6. Team
7. Timeline & Next Steps
Product Range Outline
To establish Ollie Bearman as a respected lifestyle brand dedicated to delivering high-quality, sustainable products that foster a vibrant sense of community and belonging.
The product range will seamlessly integrate into the target market’s daily lives, featuring thoughtfully designed elements that resonate with their aspirations and experiences, while encouraging engagement and connection within the community.
By remaining true to a vision and values, you will cultivate a loyal customer base, driving consistent sales and transforming your brand into a community-driven, cult favourite, where customers feel deeply connected and proud to be part of the journey.
Competitive Product Landscape
In the dynamic landscape of motorsport, driver brands have become essential players in shaping consumer perceptions and building loyalty among fans.
This competitive analysis provides a snapshot of product ranges currently in the market place which has been taken into consideration when recommending products.
By assessing key competitors, including their strengths and weaknesses, we aim to identify emerging trends and product opportunities within the market. Understanding these dynamics will not only illuminate the competitive landscape but also inform strategies for differentiation of product and growth in the driver merchandise sector.
In Summary: Competitor driver merchandise ranges predominantly feature casual styles, encompassing streetwear and casual lifestyle apparel. The majority of products are made from cotton, with some items incorporating polyester or blended fabrics. Production is primarily based in Turkey, China, Spain, and Portugal, though many brands leave their countries of origin undisclosed. Branding methods predominantly include screen printing, with occasional use of embroidery. This combination of materials and techniques reflects varying levels of quality and price points across the competitive landscape.
Price Point Analysis
Hoodies: £40 - £95 | T-Shirts: £20 - £40 | Caps: £25 - £50 | Socks: £10 - £20
PLUS 44
New Collection Coming Soon
Problem & Impact Potential for Product Creation for product consideration
The upcoming ESG (Environmental, Social, and Governance) regulations represent a transformative challenge for the fashion and textiles sector, which is poised to reshape the industry’s landscape.
The depth of the impact will affect every level of the supply chain, from raw material sourcing to manufacturing, distribution, and retail.
All levels must navigate these changes with, global supply chain adjustments and a commitment to ethical practices to avoid severe economic and social consequences.
Depth of Impact
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The new ESG regulations impose strict requirements on environmental sustainability, ethical labour practices, and corporate transparency.
This regulation sets requirements for product durability, reusability, and recyclability. Fashion brands must design products with reduced environmental impact, focusing on increased circularity through repairs and sustainable materials.
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Non-compliance could result in hefty fines, legal actions, and severe reputational damage.
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The impact is already beginning to show with investors divesting €70M from H&M and Inditex due to insufficient progress on sustainability.
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Extended Producer Responsibility (EPR)
The UK is exploring EPR schemes for textiles, which would hold producers accountable for the entire lifecycle of their products, including end-of-life management and repairs.​​​​​​​​​ Preparing for these upcoming regulations is no longer optional for brands; it has become a necessity.
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Value Proposition​
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By producing sustainable clothing in alignment with ESG regulations is not just a regulatory necessity; it is a strategic imperative that enhances brand reputation, meets consumer demand, mitigates risks and contributes to long-term success in a rapidly evolving marketplace.
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Sustainable clothing can serve as a key differentiator in a crowded marketplace where competitors are producing products in countries such as Turkey.
Brands that embrace sustainability can stand out and potentially command higher price points.
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A report by the Cone Communications found that 94% of Gen Z wants brands to be transparent about their sustainability efforts and practices.
OLLIE BEARMAN PRODUCT RANGE
The Bear Necessities Team Core Collection
Designed to embody the spirit of motorsport, combining high-performance style with functionality. This range aims to connect fans and enthusiasts with the exhilarating world of racing while promoting a sense of community and belonging.
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Prices are currently based on order quantities of 500 & 1,000 units per product.
These products are consistent with the typical offerings of most racing driver brands, including Hoodies, T-shirts, and Caps, each featuring up to three 2 colour screen prints (front, back, and sleeve). However, we have opted for a high-quality of product with embroidery, surpassing the entry-level options such as Fruit of the Loom which can be quoted for if required.
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Please Note: Confirmation Quote will be provided once branding designs have been specified.
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Click on each product to view more detail (Pricing is Ex VAT and Delivery):
Information Required: ​
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Logo Design, Size & Placement
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Number of Logo's per unit
Ollie B-wear Lifestyle Brand (Product Recommendation)
Introducing Ollie B-Wear, a lifestyle brand designed to embody and reflect the personal style of Ollie Bearman. Playing on the word ‘beware’, Ollie B-Wear invites the target market to not only replicate Ollie’s signature ‘look’ but to fully immerse themselves in the world of his brand through associated product. Product recommendations are based on what Ollie wears.
Rooted in Ollie’s British heritage, this collection will champion UK manufacturing by sourcing from British mills and partnering with LLUK to manufacture each item. Emphasising sustainability, it will meet the growing demand for environmentally conscious fashion.
The combination of heritage, local sourcing, and regulatory foresight makes the collection truly unique in the market, as no other competitors are executing this strategy at such a level. - See competitive landscape.
Each product reflects a commitment to premium quality, the evolution of Ollie’s style and the excellence that he strives to achieve.
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This bespoke range will carry a higher cost and therefore retail price. If this direction is of interest, LLUK can provide tailored product development aligned with the target market once the necessary details are provided. Click on each product to learn of estimated costs (Pricing is Ex VAT and Delivery).
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Additional products could include:
Jackets / Over-shirt 'Shacket' | Joggers | Shorts | Bucket Hats | Beanies | Team Scarves | Beach Towels | Gillet
Female focused products including: 'Boyfriend' Hoodies | Joggers | Teddy Bear |
Market positioning of other brands (inc other driver brands) based on T-shirt price points.
This helps when deciding if the product range above fits with desired market position.
Target Market Questions
To shape the product range effectively, it’s essential to take into account the unique demographics of users across each of Ollie’s platforms. Key information needed to design and develop the product range in a way that successfully targets these markets and drives the future success of brand Ollie Bearman.
To successfully target each market effectively with relevant product ideas, we would require the demographics of gender split and age range across all platforms.
Information Required:
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Demographics of gender split and age range across all platforms.
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What is Ollie’s best performing content on each platform to help define what views are interested in?
Subscribers: 56.9K
Number of Views typically range from 27K - 127K
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Followers: 2.2M
Number of Likes on latest post: 173K
Followers: 318K
Number of Likes range from 180K - 1.4M with 780K on latest post. ​
Followers: 82K
Number of Likes range from 1K - 15K+
The Team
LLUK boasts a highly experienced team uniquely positioned to deliver exceptional skilled services that can be scaled to meet requirments. Our deep industry knowledge, combined with extensive experience managing high-profile projects for global luxury brands, equips us with a sophisticated understanding of the luxury market and its demands.
We have a proven track record of solving complex manufacturing challenges, ensuring that our service not only meets but exceeds the highest standards of quality and craftsmanship. This expertise enables us to offer a tailored and precise service, addressing the unique needs of both brands and their discerning clientele.
The Following Team Members would be assigned to overseeing and delivering this project:
Anthony Newham
Company Owner
Logistics professional with over 30 years of experience in warehouse, storage, and distribution. From 2011 to 2014, served as Head of Warehouse Distribution for Next PLC, overseeing Central and Southeast operations, managing 200 stores and 2 major depots.
In 2015, founded Retail Distribution, a fulfilment house tailored for fast-growing eCommerce businesses in the premium retail sector, now servicing 220 countries with market-leading transit times and cutting-edge technology. With a proven track record, successfully navigated a national emergency and global pandemic with minimal disruption, achieving continuous year-on-year growth without relying on sales, marketing, or external investment. We deliver.
Timeline & Next Steps
Speed to Market: Rapid deployment is essential to capitalise on the increasing media attention and success surrounding Ollie and his endeavours. We propose a phased rollout, starting with the Bear Necessities Team Core Collection. Following this initial launch, we will introduce Ollie B-Wear, strategically positioned at a higher price point and supported by an enhanced marketing campaign.
This approach will allow you to effectively build brand presence and maximise consumer engagement over an agreed timeframe.
Timeline
Creation of product range and ready for market within Q4 of 2024.
Step 1
Strategy meeting to further explore options, designs, requirements and establish clear deliverables.
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Agree product range to progress into sampling
Step 2
Product Development and creation of samples
Feedback, amendments, sign-off for production