

Elevating Brand Experience Through Thoughtful Gifting & On-board Activations
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Rachel Walker
LLUK is a UK based manufacturing facility specialising in Ethical & Operational Manufacturing Excellence, serving the global luxury sector. Boasting a highly experienced team, LLUK is uniquely positioned to deliver exceptional skilled services that can be scaled to meet requirements. Our deep industry knowledge, combined with extensive experience managing high-profile projects for global luxury brands, equips us with a sophisticated understanding of the luxury market and its demands.
We have a proven track record of solving complex manufacturing challenges, ensuring that our service not only meets but exceeds the highest standards of quality and craftsmanship. This expertise enables us to offer a tailored and precise service, addressing the unique needs of both brands and their discerning clientele.
Rachel Walker - Founder & Managing Director
LLUK
Rachel Walker is a visionary leader in luxury manufacturing, known for her expertise in building high-functioning operational teams that solve complex challenges for some of the world’s most prestigious brands. With a deep understanding of the intricacies of high-value product manufacturing, Rachel has transformed operations for global luxury houses by optimising processes, enhancing efficiency, and ensuring uncompromising quality standards.
Her ability to bridge the gap between craftsmanship and scalability has positioned her as a trusted partner for brands such as Burberry, Hermès & Louis Vuitton, that require precision, exclusivity, and operational excellence. Rachel specialises in solving complex production challenges, streamlining supply chains, and developing sustainable, ethical, and highly efficient manufacturing solutions tailored to the unique demands of the luxury sector.

MSC
MY SHIPS CAT
EXPLORA!
IN SUPPORT OF

In today’s luxury landscape, meaningful brand connections are built through exceptional experiences and bespoke touch-points.
This partnership presents an opportunity to create elevated, memorable gifts that resonate with your audience, strengthening brand affinity while delivering unmatched craftsmanship and attention to detail. By integrating our expertise in luxury textile and product manufacturing with your brand’s vision, we can craft exclusive, high-end gifting experiences that not only leave a lasting impression but also drive sales, enhance customer engagement, and create buzz around your brand.
Specialising in premium-quality client gifting and experiential solutions, we ensure that every product aligns seamlessly with your brand’s values and aesthetic, delivering impact and exclusivity. Our commitment to doing things properly means we operate as an industry-trusted source, guaranteeing that you are never exposed at any stage of the process - from development to delivery - so you can have complete confidence in the integrity and quality of every product.
With the integration of NFC chips embedded into products, we can unlock valuable data collection on guest preferences, behaviours, and lifestyle insights. This technology enables seamless communication with guests, delivering personalised updates, exclusive celebrity content, and curated experiences both during and after their voyage. These insights can be strategically utilised to tailor the entire cruise offering, from enhancing onboard experiences and refining itineraries to effectively communicating safety protocols and the ship’s layout. By ensuring every touch-point is meaningful and aligned with guest expectations, this innovation elevates the overall journey to a new level of sophistication and engagement.


Add a touch of charm to each cabin with the “My Ship’s Cat” plush lion, a delightful keepsake for guests of all ages and is perfect for creating lasting memories. Guests can take him along on their MSC travels, snap photos of his adventures, and share them on social media to enhance engagement and participate in exclusive competitions.
A curated range of luxury accessories can be introduced, creating an additional revenue stream with an onboard retail EXPLORA retail offering. This could include bespoke items such as miniature travel essentials and personalised keepsakes. A specially designed EXPLORA trunkcan also be created, offering a stylish and practical way to carry My Ship’s Cat on travels, reinforcing the brand’s spirit of adventure and exclusivity.
A Personalised Digital Companion
Each “My Ship’s Cat” plush toy will be embedded with an NFC chip, transforming it into an interactive digital companion for guests. With a simple tap of a smartphone, the chip will unlock a personalised experience, delivering a wide range of exclusive content throughout their journey. This technology allows for continuous updates, ensuring that guests receive new messages, experiences, and interactive content even after they have left the ship. Whether it’s itinerary updates, special onboard offers, exclusive destination insights, or ongoing engagement with The Big Cat Sanctuary, the experience evolves over time, keeping guests connected and engaged long after their voyage has ended.
Upon arrival, guests will receive a personalised welcome message, providing key details about their itinerary, ship layout, safety guidelines, excursions, and exclusive onboard events. They may also receive tailored messages from celebrities and collaborators, adding a unique and engaging touch to their journey. Beyond enhancing the onboard experience, this technology creates a seamless way to support The Big Cat Sanctuary, offering interactive fundraising opportunities, real-time updates on conservation efforts, and the chance to win an exclusive, invitation-only stay at The Big Cat Sanctuary’s Private Lodges - a money-can’t-buy experience reserved exclusively for MSC guests.
Even after their voyage has ended, guests will continue to receive exclusive updates and tailored content, ensuring that My Ship’s Catremains a meaningful connection to their cruise experience. Smart notifications will invite them to explore new travel opportunities, special offers, and ongoing initiatives, including ways to stay involved with The Big Cat Sanctuary. This seamless post-cruise engagement keeps the journey alive, fostering long-term brand affinity and excitement for future adventures.
This innovation creates a meaningful and lasting touchpoint, blending technology, valuable data insights, storytelling, and philanthropy to enhance the overall guest experience.



Partnering with The Big Cat Sanctuary for “My Ship’s Cat” creates a meaningful connection and reinforces a sense of purpose and giving back. This collaboration allows guests to engage with a cause that aligns with the spirit of adventure and conservation around the world.
Beyond their time onboard, it provides an opportunity for continued fundraising, keeping the initiative top of mind in an authentic way - ensuring guests feel part of something impactful without it feeling overly commercial.
The Big Cat Sanctuary has over 1m social reach!
The Big Cat Sanctuary holds the royal endorsement of Princess Eugenie, reflecting its dedication to conservation and wildlife protection. It is also supported by a family of well-known figures, including the Zoo Brothers, renowned zoologists and guardians of the sanctuary, who have gained international recognition through their BBC television series. Further amplifying its impact, a documentary on The Big Cat Sanctuary is currently in production, set to showcase its vital work in protecting and rehabilitating endangered big cats. This powerful network of ambassadors and media presence ensures high visibility, credibility, and ongoing engagement with conservation efforts.

A Dedicated Team You Can Trust to Deliver Excellence
SUPPORTING THE LORRAINE O'BRIEN PARTNERSHIP
With over a decade of experience in luxury manufacturing, our team of industry experts is trusted by some of the world’s most prestigious brands to deliver exceptional craftsmanship and quality assurance. Combined with Stacy Marshall’s extensive expertise in the children’s product industry, we have the knowledge and capability to navigate regulatory requirements, safety standards, and complex logistical challenges with precision. Our meticulous approach ensures that every aspect of this project is executed to the highest standard, giving you complete confidence in our ability to deliver a seamless and fully compliant product.

Let's Bring this Vision to Life
E: lorraine@lorraineobrienpartnership.com
M: 07909 532 802


Stacy Marshall
Established in 2015, SCDC is a Shanghai based design studio, offering turnkey solutions for global clients in the Juvenile, Elite Sport and Athleisure industries.
Utilizing over 20 years experience in design for manufacture , our founder, British Born designer Stacy Marshall, heads up a cross functional team of experts operating to the highest design, quality and ethical standards.
Decades of experience and commitment to ESG and CSR policies has resulted in long term relationships with the most reputable Oeko-tex 100 accredited suppliers working to global environmental and social practices, and the expertise of our diverse team covers varying industry skills in design, sourcing, product development and project and process management. Our constant research into, technology, innovation and development assures our client portfolio is constantly evolving with globally successful product launches in premium consumer driven projects.
Stacy Marshall - Founding Director
SUZHOU CREATIVE DESIGN COMPANY
With over 24 years experience in design for manufacture, Stacy has successfully delivered multi-million-dollar projects and developed high ROI product portfolios for the worlds leading juvenile brands, including Dorel Group (maxi-cosi), Newell Rubbermaid- Graco, Bugaboo, Silver Cross and more.
With product launches in world renowned retail establishments such as Harrods, Bloomingdales, Pottery Barn, Mothercare and more, her expert knowledge of design, quality and safety, and global industry standards is supported by an expert cross-functional team, extensive accredited supply chain and trusted internationally recognised approval and compliance labs such as SGS.
Previously working as Head of EMEA for the Juvenile division of the Newell Group (USA), her ambition to deliver world leading product solutions has been reflected by countless product launches and in recent years allowed her the platform to successfully sell a number of product design solutions to Global PE investment companies with a combined value of over $15 million USD.


Elevate the charm of “My Ship’s Cat” with special edition variations by interchanging his clothing to reflect different legs of the cruise or unique destinations. From themed outfits inspired by port cities to seasonal attire, these exclusive editions create a personalised touch, making each plush toy a unique keepsake for guests. This also offers an excellent opportunity to drive engagement and excitement among passengers while providing a collectible element to enhance their cruising experience.


Create an exclusive special edition bear in partnership with the Champions of 2003, designed to commemorate their legacy and enhance onboard events. This unique bear can feature customised attire or accessories celebrating the champions, making it a meaningful keepsake for guests. Perfect for onboard appearances, exclusive autograph sessions, and themed activities, this collaboration offers an exciting opportunity to elevate passenger experiences and create a memorable connection between guests and the Champions of 2003.


To celebrate the launch, we have the opportunity to create an exclusive Royal Limited Edition of EXPLORA My Ship’s Cat, inspired by British royal heritage. This highly collectible edition would add a prestigious touch to the experience, further elevating the exclusivity of the launch. Given Princess Eugenie’s patronage of The Big Cat Sanctuary, a request can be submitted for her to attend the onboard launch event, offering a unique moment to amplify PR, media coverage, and guest engagement. Her presence would not only add royal endorsement but also strengthen the partnership with The Big Cat Sanctuary, reinforcing the initiative’s philanthropic impact while creating a once-in-a-lifetime experience for guests.


As an ambassador for The Big Cat Sanctuary, renowned baker Paul Hollywood, best known for The Great British Bake Off, could host an exclusive afternoon tea event onboard. This unique experience would offer guests the chance to indulge in expertly crafted pastries and traditional British delights, while enjoying live baking demonstrations and storytelling from Paul himself. His presence would not only create an unforgettable guest experience but also strengthen the connection to The Big Cat Sanctuary with a special edition EXPLORA, raising awareness and supporting its conservation efforts. This event would be a standout moment of the cruise, blending luxury, culinary excellence, and philanthropy in an engaging and highly marketable way.

